We measure ourselves by the unit sold, not the click clicked. Every case below is a real engagement with a real founder. Numbers are reported as they were achieved.
A Mumbai premium developer launching a residential tower on the Eastern Express corridor. In-house team had run Meta + Google for 6 months with a stagnant cost per qualified lead of ₹4,200. Site visit conversion was poor, NRI buyer share was under 8%.
Rebuilt creative around the NRI investor mindset (yield, location, comparable Dubai pricing). Restructured Google by intent stage (research / consideration / decision). Moved lead handoff from email to WhatsApp Business API — site visit booking rate doubled within 14 days.
CPL settled at ₹1,800 by day 47 — a 57% reduction. Qualified site visits tripled. NRI buyer share grew from 8% to 31% of the booking pipeline. Engagement extended for 18 more months.
Dubai-based brokerage selling off-plan units on Palm Jebel Ali and Dubai South to Indian + global NRIs. Lead quality was low — most "leads" never qualified to a site tour. Cost per qualified lead hovered at $90.
Repositioned creative for investor-buyer psychology (yield projections, payment plans, exit liquidity). Geo-stack: India tier-1 cities + UK + Singapore. Added pre-qualifying form before WhatsApp routing. Built a fractional CRM dashboard to track lead → tour → booking conversion in real time.
CPL dropped to $28 on qualified leads. Tour-to-booking conversion improved from 6% to 14%. Two units sold in month 3 alone — a $2.4M revenue contribution against a $9K total agency fee.
Cut paid acquisition CAC by 38% over 90 days by restructuring Google Ads campaigns around developer intent stages and rebuilding the trial-signup landing page.
Premium villa project on Bangalore-Mysore Road. Built an integrated Meta + Google funnel with WhatsApp lead routing and weekly site-visit campaigns. ₹2,400 CPL on a ₹4 Cr ticket.
Greek property developer targeting Indian and Chinese investors for €250K Golden Visa qualifying property. Built multi-language creative system + Meta-only acquisition.
Rebuilt the signup-to-paid funnel for a Seed-stage HR SaaS. Increased free-trial → paid conversion from 4.2% to 11.8% over a 12-week engagement.
Pre-launch campaign for a Hyderabad high-rise. Built a phased creative system (teaser → soft launch → public launch) — sold out 60% of phase 1 in pre-launch.
Custom-built lead-routing software for a multi-branch real estate brokerage — integrating Meta, Google, and 99acres into a single agent-attribution pipeline.
"LucidArc are the only agency we've worked with who care about our unit economics more than their retainer. They told us to pause spend in month 2 because the funnel was broken — that conversation alone earned them another year."
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