These terms govern your use of the LucidArc website and our services. They are written to be readable rather than impenetrable — but they're still a contract. Engaging us means you've read them.
By accessing the LucidArc website (lucidarc.in), submitting a brief through any of our forms, or engaging our services, you agree to be bound by these Terms of Service ("Terms"). If you do not agree, please do not use the website or engage us.
These Terms apply to all visitors and clients. Specific engagements are governed by a separate Master Services Agreement ("MSA") or Statement of Work ("SOW") signed between LucidArc and the client. Where the SOW conflicts with these Terms, the SOW prevails for that engagement.
LucidArc provides the following services to founder-led teams:
Strategy is the operating layer across all four services — included in every engagement, not sold as a separate deliverable.
The exact scope, deliverables, timeline, and team allocation for any engagement are defined in the SOW we sign at kickoff. Marketing copy on this website is descriptive, not contractual.
Every engagement follows the same structure:
Minimum engagement period: 3 months for entry-tier services; 6 months for partner-tier engagements. Specified per SOW.
We reserve the right to decline engagements where there is poor strategic fit, where the request violates platform policies or applicable law, or where we cannot ethically deliver the outcome.
Service fees are quoted in USD or INR depending on the client jurisdiction and stated in the SOW. Prices listed on the website (Launch, Scale, Partner, Foundation, Compound, Authority, etc.) are indicative starting points; final engagement pricing is in the SOW.
All fees are exclusive of taxes. GST will be added for clients in India where applicable. For international clients, applicable withholding taxes, VAT, or local taxes are the client's responsibility.
We do not issue refunds for completed work or work in progress. If you terminate during a billing cycle, the current period is non-refundable but no further invoices will be raised. The exact refund policy for any specific deposit is governed by the SOW.
All deliverables we produce specifically for you under an engagement — campaign creative, content, code, designs, landing pages, custom software, AI agents, dashboards — become your property upon full payment of the relevant invoice. We assign all relevant rights to you at that point.
We retain ownership of our underlying methodologies, frameworks, playbooks, internal tools, software libraries, templates, training data, and the techniques we use to deliver the service. None of these are transferred to you, and you may not reverse-engineer or resell them.
We may reference completed engagements in our portfolio (case studies, work page, decks) including anonymised or named results, screenshots, and the client logo. If you would prefer we did not feature your engagement publicly, tell us in writing at kickoff and we will respect it.
Where we use third-party assets in deliverables (stock photography, paid font licences, SaaS templates, open-source code), their licences apply. We license or attribute them appropriately; you inherit those licences with the deliverable.
We treat as confidential any non-public information shared with us during an engagement — your strategy, financials, customer data, internal docs, product roadmap, team structure, anything not already public. We use this information only to deliver the engagement and we don't share it with anyone outside the team working on your account.
You agree to treat our confidential information — strategy frameworks, playbooks, pricing, technical architectures, anything we share that isn't on this website — with the same care.
Confidentiality obligations survive the end of the engagement indefinitely for trade secrets, and for 3 years for other confidential information.
Standard exceptions apply: information that becomes public through no fault of the receiving party, information independently developed without reference to the disclosing party, or information required to be disclosed by law (in which case we'll give you reasonable notice where lawful).
We promise that: we will deliver the engagement with professional skill and care, using competent personnel, in line with what the SOW says. We will be honest about what is working and what is not. We will not knowingly violate any law or platform policy.
We do not promise specific business outcomes. Marketing, search, and software work depends on many factors outside our control — your product-market fit, your sales execution, ad platform algorithm changes, search engine updates, competitor moves, economic conditions. We commit to process, not to guaranteed revenue, leads, or rankings.
Any forecasts, projections, or examples we share before or during an engagement are estimates based on what we know at the time. They are not contractual guarantees unless specifically labelled as such in the SOW.
The website is provided "as is." We work to keep it accurate and up to date but make no warranty that the information is complete, error-free, or current at all times.
To the maximum extent permitted by applicable law, LucidArc's total aggregate liability arising out of or relating to these Terms or any engagement — whether in contract, tort (including negligence), warranty, or otherwise — shall not exceed the total fees paid by the client to LucidArc in the three (3) calendar months preceding the event giving rise to the claim.
Neither party shall be liable for any indirect, incidental, consequential, special, exemplary, or punitive damages, including lost revenue, lost profits, lost data, or business interruption, even if advised of the possibility of such damages.
Nothing in these Terms limits liability for: fraud, wilful misconduct, gross negligence, death or personal injury caused by negligence, or any liability that cannot be excluded by law.
Either party may terminate an engagement at any time with 30 days' written notice, subject to any minimum engagement period in the SOW.
Either party may terminate immediately for material breach (including non-payment) that is not cured within 14 days of written notice.
On termination:
We prefer conversations over courtrooms. If a dispute arises, the parties agree to first attempt resolution through good-faith discussion. If that fails within 30 days, the parties will attempt mediation through a mutually agreed mediator in Mumbai before initiating any legal proceeding.
Governing law: These Terms and any engagement under them are governed by the laws of India.
Jurisdiction: The courts of Mumbai, Maharashtra, India, shall have exclusive jurisdiction over any dispute that cannot be resolved by mediation. International clients agree to submit to this jurisdiction.
We may update these Terms as our services or applicable law evolve. The "Last updated" date at the top of this page reflects the most recent version. Material changes will be highlighted on the homepage for at least 30 days; existing clients will be notified by email and the change will not apply retroactively to engagements already in progress.
Continued use of the website or our services after a change indicates acceptance of the updated Terms.
Questions about these Terms, requests for an MSA template, or anything else: