We are a performance marketing agency for founders who care about unit economics — not vanity dashboards. Full-funnel Google Ads & Meta Ads campaigns architected on spend → lead → qualified → revenue. India · GCC · Global.
Most agencies sell hours and impressions. We sell measurable outcomes against your funnel. Here is what changes when you brief us.
Every campaign is wired to a downstream metric — a site visit, a booked appointment, a qualified lead, a signed contract. The bid logic, the creative, the landing page, the lead routing — they all serve one number we have agreed on with the founder.
Outcome > impressionThe strategist running your campaigns talks to you every week. Loom walkthroughs on Mondays. WhatsApp pulse when something needs your call. No "let me check with the team" — the team is in the call.
Direct line · 0 layersNothing breaks at the handoff because there is no handoff. Ad creative is briefed by the same person writing the campaign architecture. Landing pages are tuned by the same team running the funnel. WhatsApp / CRM lead routing is part of the contract.
One throat to chokeCross-border real estate (NRI / Golden Visa / GCC), B2B SaaS at pre-seed → Series A, and ambitious founder-led services. We bring a playbook the moment you sign. We do not learn your industry on your dime.
Specialist · not generalistYou own every account, every pixel, every dashboard. Monthly P&L tied to ad spend. No black-box reporting tools. No "proprietary metric." When you leave, you take everything — clean.
No vendor lock-inWe do not run ads for clients we do not first sit down with. Every engagement starts with a 2-week diagnostic sprint — funnel, ICP, pricing, offer, channel-readiness — so we know exactly what we are buying clicks for. Cheaper than learning on the campaign.
Diagnose > deployA repeatable four-phase arc. Same operating model whether you spend $2K or $250K per month.
Two-week sprint. We pull the last 90 days of ad data, look at the funnel, talk to your sales team, map your ICP, and find the leak. You get a written diagnosis — not a sales deck.
Campaign structure by buyer-intent stage. Keyword strategy mapped to revenue. Creative system — 3 to 5 ad variants per campaign. Landing page audit and CRO. Tracking and conversion APIs wired before launch.
Daily ops. Bid management, search-term mining, audience pruning, creative rotation. Weekly strategy call with the founder. Monthly P&L review tied to revenue — not vanity metrics.
Once unit economics stabilise, we expand — new geographies, new audiences, new creative angles, new channels. The campaign becomes a system you can scale capital into with confidence.
Pricing tier decides the depth and frequency. Scope below is the floor.
Management fee only — your ad spend goes straight to the platform. No padding, no kickbacks, no surprise invoices.
For early-stage founders running one channel hard and learning what converts.
For operators ready to compound across channels with a tightened funnel.
For high-spend accounts ($50K+ monthly media) and full strategic partnership.
What's not included: media spend (paid directly to Google / Meta / LinkedIn), one-time creative production beyond the included variants, and custom development (lives under Build). All prices in USD, exclusive of taxes.
We do our best work in three places. If you do not see yourself here, it is okay to say so on the call.
Indian premium developers selling to NRIs. Dubai off-plan agencies. Golden Visa property in Greece, Portugal, Cyprus, Georgia. WhatsApp-first lead routing, investor-buyer creative, multi-geo targeting.
SaaS founders with a clear ICP, $10K – $100K MRR, and a funnel ready for paid amplification. Google Search + LinkedIn-led demand gen. ABM-grade creative on Meta and LinkedIn for high-ACV motions.
Wealth advisors, immigration consultancies, healthcare groups, premium D2C. High-trust services with a phone-call sales motion and an ICP we can profile clearly. Not for commoditised D2C ecommerce.
Performance marketing is paid-channel acquisition where every rupee or dollar of spend is tied to a measurable downstream outcome — a qualified lead, a booked call, a closed sale. Unlike brand or awareness marketing, the agency is accountable to unit economics (cost per qualified lead, ROAS, CAC payback) rather than reach or impressions.
For a meaningful Google Ads test, $2,000 – $3,000 per month of media spend over 60–90 days is the typical floor — enough to learn which keywords and audiences actually convert. Below that, results are noisy. Real estate, finance, and B2B SaaS often need more. We size the budget against your funnel economics, not the other way around.
No — and no honest agency should. We commit to a 90-day diagnostic where we baseline current cost-per-lead and target a published improvement window. Anyone guaranteeing a fixed CPL upfront is either bidding on the wrong keywords or fudging the math.
Cross-border real estate (Indian developers selling to NRIs, GCC and Golden Visa agencies in Greece, Portugal, Cyprus), B2B SaaS at pre-seed to Series A stage, and ambitious founder-led businesses with a clear ICP and measurable funnel. We do not take on commoditised D2C ecommerce.
Three months. Performance campaigns need at least one 30-day learning cycle and one optimisation cycle before results stabilise. Anyone promising performance in two weeks is selling you noise.
Three things. One: we operate as a strategic partner, not a vendor — founders get a weekly 1:1 with the strategist running the account. Two: transparent unit-economics reporting tied to revenue, not vanity metrics. Three: we own the funnel end-to-end — campaigns, creative, landing pages, lead routing — so nothing breaks at the handoff.
Yes — always. We work inside your ad accounts, not ours. Every pixel, every audience, every conversion event is on your domains. If we part ways, you take a fully functioning growth stack with you. No vendor lock-in is part of the contract.
The compounding channel. SEO + GEO + AEO — be ranked on Google and cited by ChatGPT, Perplexity and Gemini.
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